Mobile Media Trend Report 2014: The Future of Chinese online media
Mobile Internet is exactly what we have to face in the future, which is particularly evident in China. In 2014, the proportion of Chinese mobile Internet access for the first time exceeded the proportion of the PC, the size of more than eighty percent of mobile phone users.
In the mobile era, the media are expanding the boundaries. Mobile Media = Content + Media + Media Services Media Relations.
China Mobile (microblogging) Media Upgrade
Integrated news client user is still the first choice. Open several times a day users accounting news client reached 77.5%.
News client in the form of innovation: news client for more high-quality content, par even beyond traditional media.
Short board: how to balance the weight in the mobile terminal reading and deep content, still need to continue to optimize the place.
Limited opportunities for integrated news client, but in the vertical field are vast indeed. Areas of politics, finance, science and technology has a natural concern about the wide range of information and data that News magazine iphone app can be called a new window vertically mobile applications.
Moving from the media: public number into a catalyst
On the micro-channel platform, average daily per capita reading the article 5.86. The average daily number of users to read the article more than three of the proportion to 51%.
Since the media is facing the challenges of sustainable. 1. by the policy platform of factors affecting large; 2 requires a high degree of self-regulation and self-discipline; 3. determine the viability of professional competence.
Chinese users how to use removable media?
Nearly half of the users use the mobile terminal more than three hours a day. Around seventy percent of users use mobile terminals to read more news and information, and rely on the computer to see the news less than one percent of users.
Eighty percent of users will share news on social platforms.
China Mobile Media next five trends
- Deepening social news client;
- UGC and content crowdsourcing model upgrade;
- Entrance to the platform to accelerate the conversion;
- Wearable devices bring data resource expansion;
- Mobile service clients "media" and news magazine apps of possibilities.